Upcoming EventsMontefiore Nyack Hospital has received a Gold and a Bronze Award from the 39th Annual Healthcare Advertising Awards, the largest healthcare advertising competition and one of the ten largest advertising award competitions. With more than 4,000 entries submitted, 512 received Gold, 360 received Silver, and 249 received Bronze.
The integrated marketing campaign that won the Gold Award was for Montefiore Nyack Hospital's Cardiac Care Program featuring a patient testimonial of All-Ireland Football Champion Mickey Coleman. The campaign was designed by the Hospital's agency GMLV and filmed by Grey Sky Films. This campaign highlighted our institution's ability to provide life-saving cardiac care, giving an otherwise healthy, active, young father a second chance. The Bronze Award winner was for Montefiore Nyack Hospital's Joint Replacement Center highlighting Robotic Assisted Knee Replacement Surgery, titled "Good News for Bad Knees." This campaign was also designed by the Hospital's agency of record, GMLV.
“We are very proud that our marketing campaigns have been recognized as they offer an opportunity for us to highlight the high quality healthcare services we offer to the community,” said Montefiore Nyack Hospital President and CEO Mark Geller, MD. “Whether it’s a life-saving cardiac intervention as told by Mickey’s story, or life-sustaining orthopedic procedure, our commitment to the wellbeing of those we serve is beautifully illustrated in these campaigns.”
