Upcoming EventsMontefiore Nyack Hospital announced that its “Mickey Coleman” Cardiac Care Patient Testimonial commercial has been awarded Silver Telly for best in local TV, not-for-profit campaigns. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies and including Adobe, Netflix, Dow Jones, Duplass Brothers Productions, Complex Networks, Jennifer Garner, A&E Networks, Hearst Media, Nickelodeon, ESPN Films, RYOT, Partizan and Vimeo.
The integrated marketing campaign for Montefiore Nyack Hospital's Cardiac Care Program featured a television commercial which shares the patient testimonial of All-Ireland Football Champion Mickey Coleman. The campaign was designed by the Hospital's agency GMLV and filmed by Grey Sky Films. This campaign highlighted the institution's ability to provide life-saving cardiac care, giving an otherwise healthy, active, young father a second chance.
“Now, more than ever, it is necessary to celebrate video work that reflects the top tier of our industry, such as Montefiore Nyack Hospital says Telly Awards Executive Director Sabrina Dridje. “This year’s submissions reflect an industry that has returned to the important work of storytelling, one that has returned with a new perspective that values innovation, agility, equity, and tenacious creativity.”
“Our team is delighted to receive this acknowledgement, “said Lauren Malone, Montefiore Nyack Hospital’s Sr. Director of Public Relations and Marketing. “Sharing Mickey’s story was an honor and joy to produce His experience moves everyone who views the commercial while underscoring the critical importance of our new Cardiac care program. Working with GMLV and Grey Sky Films, we were confident that the final product would meet and in this case, exceed all expectations.”
